During the discovery phase, I learned that branding for this festival changes dramatically each year. After listening to an interview of the founder, I wanted to create a design that captured his thoughts about combining type and technology. Initially I wanted to use LED lights and movement, however, this was highly impractical. Instead, I chose a font with holes that reveal a colorful New York skyline behind it which give the impression of lit up windows in skyscrapers.
 
The stencils are die cut letters from the logo. They spell out the word typographics. They come in a custom made box with clear window so they are visible.