jd2
Pancake &  Sausage on a Stick
Redesign the packaging for this product
while working within brand standards.

While researching and field testing this product, I decided this packaging needed a complete overhaul.

My 13 year old test subject looked at the clear, difficult to read plastic bag the food comes in for 1 second before loosing interest in the instructions. Therefor, I eliminated the bag and designed a transportable, easy to read, and microwave safe box.  Because most people prefer this product with maple syrup, I included a maple butter packet which increases the products appeal. It also adds value by making the product complete. Instead of needing the plate recommended in the current instructions and syrup, now it’s all included in one easy to read box that can go from freezer to backpack to microwave with ease.

Twelve individual boxes fit neatly into one larger box for sale. This box is designed to have more eye appeal, the same footprint, and an area for promotions and coupons.
jdbox2
FullSizeRender-37
New Design

New Design

Package Interior

Package Interior

Individual Package Exterior

Individual Package Exterior

Individual Box Interior with product

Individual Box Interior with product

Custom Patterns created for Jimmy Dean

Custom Patterns created for Jimmy Dean

Aime_single sketch page to replace 4 pages
Internal Box Layout

Internal Box Layout