Initially the jam will be sold at farmer’s markets with a long term goal of selling in national chain super markets.

The look needs to balance a homemade look and feel  while appearing stylish enough to be a specialty food item.

My marketing concept is to promote the product as a gift worthy jam that pairs well with cheese and wine. There is less competition for space in the deli of grocery chains versus the jam and jelly isle and this positions the product perfectly for the intended audience.

The art and design for this packaging balances fun and inviting with class and sophistication.